Fashion Studio Magazine: FASHION NEWS 2020

The H&M Group expands to Central America

H.& M Group has signed a franchise agreement Hola Moda S.A. in Central America. The first H&M store is scheduled to open Panama End of 2020.

“Central America has great potential and we look forward to opening our first H&M store in Panama in late 2020,” he says Karl-Johan Persson, Managing Director H & M Hennes & Mauritz AB.
Hola Moda S.A. is a privately held company founded by Phoenix Group and Dorben Groupwho operate international fashion brands in 15 countries in the region with their extensive retail experience and market know-how.
“We are honored and excited about the opportunity to bring H&M to Central America and to offer the communities we serve unmatched fashion and quality at the best price. This alliance is particularly important to us because it gives our team the opportunity to work with H&M to promote sustainability in our industry and region, ”he says Mehdi Beneddine, President of Hola Moda.

ABOUT

H & M Hennes & Mauritz AB (publ) was founded in Sweden in 1947 and is listed on Nasdaq Stockholm. H & M’s business idea is to offer fashion and quality in a sustainable way at the best price. In addition to H & M, the group includes the brands COS, Monki, Weekday & Other Stories, H & M Home and ARKET as well as Afound. The H&M Group has 51 online stores and more than 5,000 stores in 74 stores, including franchise stores. In 2019, net sales were SEK 232 billion. For more information, see hmgroup.com,