Fashion Studio Magazine: MARKETING TIPS

By Alexa Marino

This will keep your audience in suspense

with your content

Photo courtesy of Unsplash (Artwork by Eva Fydrych) click to enlarge

T.The statement “content is king” has proven to be true. Professionals from a variety of industries Report with Content marketing with a big impact. In addition, technical innovations have made it easier to create different types of content. Indeed, statistics show Video will roughly matter 80% of all web traffic in 2020.

Content is effective because it enables brands to inform or entertain users. Sometimes it does both. Instead of openly advertising to consumers (which most do not estimate) brands can offer them something valuable.

If users are concerned with their content, this is the case. Just like iOS and Android app development company Businesses have to think outside the box to attract users. Companies have to be smart about how to address customers. As more companies turn to these marketing tactics, competition will continue to grow. Brands need to know what their customers want in order for their content to be noticed. Understanding some psychological principles can help.

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The BJ Fogg model

Trying to get people to pay attention to and deal with your content is essentially the same as trying to get them to change their behavior (or at least adopt a new one). To achieve this goal, it is helpful to refer to it BJ Fogg’S Behavioral model. According to Fogg, a behavioral researcher at Stanford University, a person will adopt new behavior if there are three factors: motivation, ability, and trigger.

Let’s look at an example to demonstrate how the Fogg model can be applied to content marketing. Maybe you’re a marketer for a fitness brand that publishes training videos on YouTube frequently. A person interested in getting fit already has the motivation to exercise, and most likely has the ability. A warning from yours Youtube channel When a new video is uploaded, it can serve as a trigger.

The Fogg model can be adapted to practically all types of content. It only requires certain conditions to be met. The more a person deals with valuable content, the more they benefit from it. This creates a reward cycle that gives them a bigger reason to deal with it again in the future.

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Maintain loyalty

Examples like the above show how you can use psychology to make people aware of your content. That is, for Content marketing In order to be successful, consumers have to deal with your content regularly. In other words, you need a loyal base.

For this reason, it is important not to overlook some of the key practices of content marketing. You still need to make sure that your content adds real value to users. You need to rigorously test different approaches to determine what type of content your customers respond to most positively.

Therefore, it is always necessary to understand exactly what your customers want before planning a strategy. When they rely on psychological principles, they can perceive your content, but creating something that really engages them on a consistent basis is key to ensuring that they continue to deal with it.

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